RepeatMD brand & product
Connecting what a brand promises with how its product works.
As a day-one member of RepeatMD's founding team, I helped shape the brand and its early product experiences. My work translated the offering into rewards, marketplace and administrative interfaces, connecting the experience of the product with the creative used to explain it.
Build the story and the experience together
An early product needs a clear idea that can travel. People should recognize the same offering in a campaign, a mobile interaction and the tools that support it. My work moved between those surfaces, linking creative direction with the practical details of interface design.
Rewards, commerce and administrative experiences each bring a different perspective on the product. I used design and prototypes to explore those needs while developing brand material that made the offering easier to understand.
Make an idea tangible
The work includes mobile rewards flows, marketplace and payment experiences, administrative interfaces and supporting creative. Together, these artifacts show how the brand was expressed through both communication and interaction.
Prototyping was part of that process. The provider-AI and financing concepts in my earlier portfolio were prototypes, so they should be read as design exploration rather than evidence of released functionality. This distinction keeps the story focused on the contribution each artifact actually represents.
A foundation across brand and product
My Creative Director work helped establish the relationship between RepeatMD’s brand and its early product experiences. It also connected digital creative to practice-launch materials and an earlier print fulfillment foundation.
This chapter covers August 2020 through 2025. My subsequent work as Head of Design, including newer brand systems and production tools, is presented in the other cases.
Contribution & collaboration
My role: creative direction, brand and interface design, and prototyping as part of the original RepeatMD team. Product development and company growth were collective work.