Self-service marketing assets
Putting consistent creative output in the client’s hands.
I extended shared creative infrastructure into a separate marketing asset generator, enabling practices to create branded campaign graphics without individual design requests. It applies the same idea behind Print Rig to a different need: making consistent creative output accessible to clients themselves.
Make the repeatable part accessible
A practice needs creative that feels like its own brand. Requiring an individual design request for every campaign graphic makes customization a production task before it can become a useful marketing resource.
The generator brings shared creative infrastructure into a client-facing workflow. My focus was the relationship between the brand inputs, the choices available to the practice and the resulting graphics. The product should make it possible to get a coordinated output without asking the client to reconstruct a design system.
Define what can change
The design problem is to separate useful client choices from the decisions that make a family of assets coherent. Brand inputs personalize the work; reusable production patterns carry the creative direction across placements.
This is a separate application of the infrastructure behind Print Rig. Print Rig addresses internal print preparation and fulfillment. The marketing generator gives practices a way to produce their own branded campaign graphics. Keeping those tasks distinct makes the user experience and the contribution easier to understand.
A capability available to practices
The self-service generator is available to practices, as confirmed in October 2026. Clients can create branded marketing graphics without an individual design request.
That availability is the delivered result of this case. The broader integration connecting onboarding, application branding, print and social production remains a separate body of work in progress.
Contribution & collaboration
Creative infrastructure, product design and building: Adam Lamprecht Morphew. The tool builds on shared production capabilities and the wider product environment.